Responsibilities of an SEO Analyst
SEO or Search Engine Optimisation is a popular area of expertise in the marketing industry. With the rapid growth of digital marketing, even the demand of SEO Analysts has been surging. There are many businesses that are looking out for professional and competent candidates for the field of SEO in their digital marketing departments. Digi Kaksha defines an SEO Analyst primarily responsible for the overall well being of your brand’s website. The work of an SEO Analyst is to keep the website most informative for its audience to drive traffic to their website and maintain the company’s reputation in the market.
SEO Analyst: Roles and Responsibilities
SEO Analysts execute numerous key functions to accomplish the marketing goals of a business. They are involved in creating and employing different strategies to help businesses with their on-page and off-page SEO as well as optimisation of their website content to rank on Search Engines. SEO Analysts directly guide the content team upon the SEO and content requirements to create content that drives maximum traffic on your website.
Below mentioned are a few of the major responsibilities of an SEO Analyst as stated by Digital Marketing Training Institutes in India as per the industry requirements.
· An SEO Analyst is responsible for examining and strategizing website and social media pages of its clients. However, they also suggest various ways to improve content and optimise it as per the business needs.
· They conduct extensive keyword research using different keyword tools to optimise the content to make it rank on SERPs.
· They are responsible for making content calendars and come out with creative ideas that can be implemented to keep the user engaged with your website.
· Close monitoring of website insights like traffic, on-site and off-site SEOand search results is important to track changes and implement new strategies.
· Also, creating and recommending different content types for promotional purposes and endorse the business on social media and other platforms.
Technical and Soft Skills for SEO Analysts
An SEO Analyst must have diverse knowledge of several SEO tools along with the functional knowledge of tags and HTML Coding. Also, the SEO Analyst must have proper understanding of how SEO works, so that they can easily optimise web pages of their clients as per their needs. However, knowledge of MS-Word and other such applications is must.
When it comes to soft skills, the most important is Decision Making. Decision making ability, as an SEO Analyst has to make decisions with a go and sometimes without giving a thought. He must have a flair for creativity, detecting problems and discovering solutions.Good at team leading as well as great communication skills is a most important skill that SEO Analyst must have.
Being a profession highly in demand, even the payoff in this role is exceptionally great. After gaining expertise in SEO, a candidate can easily get a great hike in their salary. Career as an SEO Analyst leads to numerous paths one can excel in such as a Digital Marketing Specialist, Digital Marketing Manager and SEO Specialist, etc. Hence, upgrading your skills and expertise in this career is not beneficial but plays an important role in your success. Therefore, many Digital Marketing Training Institutes in Delhi not just offer overall Digital Marketing training but also helps aspirants specialise in their areas of interest to have great career ahead.
